As a new venture, the Equus Group specializes in talent acquisition for the financial industry. As part of their branding, we began with the development of their logo. Our goal was to develop a highly professional logo with a high end, luxury brand feel. We developed a logo that consisted of a classic serif typeface to give it a luxurious feel. We complemented the typography with a custom mark comprised of horseshoe shapes. A fitting mark considering the name equus is tied to equestrian activities. We complemented the logo with stationery pieces and a landing page.