C&K Trucking
C&K Trucking Website
C&K Trucking is one of the nation's largest intermodal, drayage transportation companies. With more than 850 drivers and 13 locations throughout the United States, leading retailers trust C&K for their transportation needs.
As their marketing agency, we redesigned the website to establish a fresh, new approach to their brand. We developed a modern layout with well organized, content sections along with a very strong typography structure.
Strategy
This site was developed with two key audiences in mind. First are customers, who choose C&K for their transportation needs. Secondly, and equally important are the drivers, who provide the capacity needed. This site was built for both audiences.
The design of the site features an edge-to-edge design with plenty of negative space, along with clearly defined content blocks that communicate key benefits in an easy-to-digest manner. Icons and bullets help support the messaging. Other design highlights include a long page format, a nice typography hierarchy, big images and interesting iconography.
user.
The design of the site features clearly defined content blocks which communicate key benefits in an easy to digest manner. Icons and bullets help support the messaging.
The site features an edge to edge design with plenty of negative space. Other design highlights include a long page format, a nice typography hierarchy, big images and interesting iconography.
user.
With a tight market for drivers, C&K aggressively recruits owner-operators. This owner operator page does a great job of conveying the key driver benefits and links directly to their HR recruiting website. Applying for an owner-operator position is only a click away.
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