Integrity Insurance Website
Integrity Insurance and Financial Services is a full service, multi-faceted independent insurance and financial advisory firm offering access to a broad range of insurance and financial products. They are one of Illinois' largest Blue Cross Blue Shield resellers and have expanded operations into Texas and other states.
For their website, we built a custom, responsive, WordPress solution. With a diversity of products offered, we broke products into logical groups to guide the user and developed supporting iconography. Calls to action linked to Blue Cross Blue Shield website for submissions of online applications.
While Integrity Insurance sells insurance to people of all ages, a key target demographic is older adults who are looking at Medicare options. Knowing this, we created a design that was visually inspiring, yet well organized and easy to use; attributes older adults value when using the Internet.
From the beginning, we designed the website around the goal of generating sales. Strong calls to action are consistent throughout the site and sales focused content educates and informs the user. A conversation with an agent or an online application is only a click away.
We designed extensively for mobile with this site and built it with responsive web design programming. So no matter the screen size, the site automatically adjusts. The end result is a very positive user experience across all device types. From smartphones to large 27-inch desktops, this site works beautifully.
Like practically all echo-built sites, WordPress is the content management system that powers the website. For the Integrity Insurance websites, we built a custom WordPress solution that makes it easy to update and add content.
As part of phase 2, we also built an employee portal. Acting much like an intranet, this solution provides Integrity Insurance employees with secure access to the latest company news and internal documents.
According to Fidelity, a couple retiring this year will need an estimated $275,000 to cover health care costs in retirement. That’s a 6% increase over 2016.