It all comes down to who you know and what you know. At echo, we know quite a bit when it comes to media buying and placement.
Buying media requires a well thought out, strategic approach. At echo design group, we blend strategy with know how to recommend media campaigns that create awareness and generate results. As important as it is to know what to buy, we believe it’s equally important to know what not to buy. We help clients sift through the options and only recommend options that will provide true value.
As a creative firm, we offer a turnkey solution for print ads. Whether for newspapers or magazines, our team can develop the creative and recommend options for placement. We will negotiate directly with the advertisers, create the art and manage the placement with each publication.
Often, a search engine marketing (SEM) campaign is part of our web development process. We have a partnership agreement in place with the leading SEM organization in the country. Through this partnership we are able to develop SEM campaigns that rely on leading algorithm technology for keyword purchasing. Through their technology we are able to purchase the most effective keywords based on actual user behaviors, rather than hunches or guesses. This allows us to focus on the right keywords and keeps us from overspending.
We provide creative service and guidance for placement of online advertising campaigns. This includes placement with leading web sites, as well as remarketing campaigns that put our ads in front of a particular user continually when they show an initial interest.
Radio and television advertising continues to be a viable option for advertisers. At echo, we can handle the simplest of campaigns to the highly complex. We offer a decade of experience working directly with the leading radio stations and television networks. This experience allows us to put together the best package for your media buy.
Whether a traditional billboard or a new digital billboard, we guide clients from concept through placement. We have worked with the leading billboard companies for years and can provide the guidance needed to choose the best placements with the maximum exposure.
Often non-traditional media is overlooked. This can be unfortunate as it often provides an outstanding return on investment. For many of our clients, we have developed custom campaigns for non-traditional media such as seasonal events, sponsorships programs or other unique, compelling opportunities.