When marketing your organization in print, the right identity can make the difference between a memorable brand and one that goes unnoticed. At echo, our team has earned a reputation for developing print solutions that rise above the clutter, capture attention and stimulate sales.
The logo is where all great brands start. It's the foundation for the brand, evoking emotions that connect on a very personal level. A well designed logo will blend engaging typography, appropriate proportions and the right mix of colors with other possible graphic elements to give one a true feel for the identity of an organization. At echo, we have a history for creating exceptional logos. With each logo project, we work to understand our client's culture, values and core principles so we can create a memorable solution that stands the test of time.
You never get a second chance to make a first impression. This statement seems most appropriate for corporate identity. That's because customers often experience a brand for the first time through a piece of corporate identity. It can be via the exchange of business cards or simply opening of an envelope and viewing a letterhead. While we view the logo as the foundation for the brand, we believe the corporate identity should capture the brand's personality. Therefore, we carefully craft solutions that set a tone for the brand and convey an image that's perfectly aligned with the organization's culture.
Every company has a great story to tell. At echo, we dig deep so that we can tell each company's story in a unique and compelling way. We learn what qualities differentiate them from their competitors and what matters to their customers. Armed with this information, we go to work to create marketing collateral that conveys the elements of their brand and establishes instant credibility.
As brand specialists, we focus on the core elements as well as the smaller details. We blend key messaging with proportional, balanced design, resulting in marketing collateral that connects with the reader while maintaining a consistent and cohesive identity throughout.
We're publication junkies. The more pages, the better. We love designing magazines, newsletters, books, annual reports, education materials, directories and more. No other medium provides as much opportunity for creativity to shine. For more than three years, we had the privilege of designing and producing Naperville Magazine on a monthly basis. With a page count that can exceed 100 pages, we learned that organization is the key to managing projects of this scope. The lessons learned from this experience, as well as other related projects, have made us uniquely qualified in the design, coordination and production of publications of all sizes.
Nobody wakes up and says, "Please fill my mailbox with information about your company." The fact is, most people don't ask for direct mail. So why do we do it? Simply put, we do it because it works. In fact, you'll find few other mediums that offer such a direct way to get your message in the hands of your target audience. And with more and more companies turning to electronic communications for billing and advertising, the mailbox has less clutter than ever, making it even easier to get your message across.
While we recognize that a direct mail piece may not be requested by the recipient, that doesn't mean it won't be read and positively received. For this to occur, we take a strategic, less-is-more approach. We recognize that we only have seconds to capture a person's attention, so we rely on communication via strong visuals along with well crafted headlines that get the message across in seconds. We've found this approach yields tremendous results.
Often, a special event project isn't just an invitation to celebrate. It's also a way to utilize design to commemorate a significant event. It should be a keepsake that's forever embedded within an organization's history, capturing a moment in time. From simple invitations to the most elaborate themed events, our team has the experience and talent to make any event a memorable affair and a truly unique experience.