Echo Design Group
websites
web development
At echo, we see three ongoing trends occurring with web development. Content is going digital. Communication is going social. Access is going mobile. With our web development process, we take advantage of these trends and give our clients an unprecedented way to connect their brand, products and services with their customers.
Design
Two seconds. That's how long it takes most people to form an opinion about a website. That's barely enough time to read a word or two. So if you want to make a good first impression, you need a design that conveys professionalism and credibility right out of the gate. At echo, our sites are designed by designers, not programmers. That's right, seasoned designers who are professionally trained in graphic design, color theory, balance and proportions, typography and other "designy" things. They make our sites stand out from the crowd. Nothing cookie cutter here. In the end, it's a solution that makes a great impression instantly.
User Interface
"Intuitive" is a word we use for our sites. It's a fancy word, but when you break it down, it simply means something you don't have to think about. Make the website so easy that anybody can use it, regardless of their computer experience. As part of the design process, we spend a great deal of time defining how a site will work from an interactivity standpoint. We look at the desired outcome and the easiest, most logical way to get there. This leads to a solution that's amazingly easy to use. It's what separates the great sites from all the others.
Content Management
Truth be told, we hate editing website content. It's right up there with root canals. Instead, we'd rather give our clients the ability to edit their own content. To help us achieve this goal, we integrate WordPress into our sites. WordPress is the world's most beloved content management system (cms). WordPress provides a blogging and publishing platform that is amazingly powerful, flexible and so easy to use. Some of the key features of our WordPress include:
- add, edit or delete pages
- link pages to your navigation
- create custom sections for frequent postings
- write blogs with a world-class blogging platform
- build custom forms on the fly
- upload, crop and position images
- embed video via YouTube or Vimeo
- create categories and tags for any page
- define administrative users and assign privileges
- utilize SEO tools and social media sharing features
Mobility
Usage on mobile devices is skyrocketing. Being mobile friendly is no longer a luxury, it's a necessity. At echo, we bring mobility to our sites with smart programming known as responsive web design. With this feature, your site will automatically adjust to the device based on the size of the screen. No pinching or zooming is necessary. No matter what the device, content is very readable, images are crisp and everything is balanced.
Social
Whether you like it or not, there's a lot of chatter about you out there. Fact is, you can either hide your head in the sand and pretend it doesn't exist, or be proactive and get to know all the good, and perhaps some of the bad that's being said. When it comes to website development, we think integrating with the leading social networks is very important. We want our clients to be part of the conversation and access the tools they need to interact in an unprecedented way with their customers. From links to likes, we'll work with you to define and implement the best social strategy for your website.
Optimization
You're incredibly smart. Shouldn't your website be smart, too? Our sites feature smart programming, which helps optimize your site. We start by building your site with optimization in mind. We make sure all your keywords/metatags, page titles, urls and site content are search engine (SEO) friendly. In addition, our content management system supports optimization by using smart URLs. With this feature, any page you create will have the actual title in the page URL, as opposed to a cryptic number or word. This makes each and every page you create relevant and search engine friendly. Ultimately, having a site that allows you to add fresh, relevant content is the best tool you can have to optimize your site.