Echo Design Group and Yorke Printe Shoppe have worked together for decades. As one of the area’s finest printers, we’ve partnered with Yorke for a variety of print projects. When Yorke decided to launch a new product called Yorke Direct, they called on us to build a simple site to explain the details of the product. Their innovative product combines tangible, direct mail pieces with remarketing to improve the effectiveness of the direct mail campaign. It’s combining the best of print with the best of digital marketing.
We built their site as a simple, informative, communication forum. The goal was to explain the program and to encourage engagement. Technically, we made the site responsive and we built it with WordPress content management. With this approach, they can start small, but can scale up as the product grows. To check out the site please hit the link below.