Taking a look back to move forward

Marketing is constantly evolving. What worked last year—or even last month—might not be as effective today. That’s why taking a step back to evaluate your efforts can be incredibly valuable. A marketing dive gives you a clear picture of where things stand and where there’s room for improvement. It’s not about starting over; it’s about fine-tuning what you already have to ensure your website, design, content, and SEO are working as hard as possible for you.

Here’s a look at the different types of dives we offer and the benefits they can bring to your organization.

Web Dive : Is your website doing its job?

Your website is often the first impression people have of your business. A Web Dive takes a close look at how well it’s performing—not just from a design standpoint, but also in terms of user experience, content, mobile-friendliness, and even the backend that keeps everything running smoothly.

Why it’s useful :

• Helps pinpoint areas that may be frustrating to visitors
• Shows what’s working and what’s not
• Gives insight into how your site compares to competitors
• Offers improvements to get better engagement and move conversions

Design Dive : Is your visual identity consistent?

Your brand is more than just a logo—it’s the look and feel that ties everything together. A Brand Dive helps assess whether your visuals (colors, typography, imagery, and design elements) are cohesive and aligned with your business’s identity.

Why it’s useful :

• Ensures design consistency across different platforms
• Identifies areas where your design could be stronger
• Helps you project a more professional and polished brand image

If your design feels a little disjointed, this audit can help bring things into focus.

Content Dive : Is your message hitting the mark?

Good content isn’t just about having a lot of words on a page—it’s about making sure your message is clear, engaging, and relevant to your audience. A Content Dive looks at how well your website, emails, and social media communicate your brand’s core messages.

Why it’s useful :

• Highlights gaps where your messaging could be stronger
• Helps align content with your overall marketing goals
• Ensures consistency across different platforms
• Improves clarity and connection with your audience

If your content feels scattered or isn’t getting the engagement you’d like, this audit can help bring it back on track.

SEO Dive : Helping people find you online

Even the best website won’t do much if people can’t find it. Our SEO Dive looks at how well your site is optimized for search engines, covering everything from keywords and on-page structure to links and overall performance.

Why it’s useful :

• Provides a snapshot of how your site is currently performing in search results
• Identifies technical issues that may be hurting your rankings
• Uncovers new opportunities to improve search visibility
• Compares your website to your competitors
• Helps drive more organic traffic to your site

A fresh perspective can make a big difference

Sometimes, we’re too close to our marketing efforts to see what needs tweaking. Our marketing dives offer a fresh, objective look at what’s working, what’s not, and what could be improved. These marketing audits provide welcome adjustments that can lead to better results over time, whether it’s your website, design, content, or SEO.

If you’re curious about where your marketing stands, an audit is a great place to start. Please contact us to learn more or get started.