Auld & White
Auld & White Website
Headquartered in Jacksonville Florida, Auld & White Constructors is a leading construction company offering design-build, construction management, and general contracting services for new construction and renovations throughout the Southeast region of the United States.
After an initial RFP process, Auld & White selected Echo based on the quality of the work and the experience within the construction market. The goal of the project was to develop a beautiful, easy to use website that showcased the depth of their work along with their company culture.
Strategy
Auld and White came to us as they were going through a transition. The original partners in the firm were taking a step back and new leadership was at the helm. A key communication goal was to convey that the family-like culture is still intact and as strong as ever. Imagery and content throughout the site emphasized the benefits of their culture. In addition, the careers page was developed to emphasize key cultural aspects including support, growth opportunities and teamwork. Other key benefits of the site build include a modern design, video integration, a recruiting tool and a robust project gallery.
From custom home page scrolling, to a flexible projects gallery to other highly modified WordPress sections, the Auld & White website features some of the latest web development bells and whistles.
We built the website as a one-stop shop for job postings and online applications. Utilizing the power of WordPress we built a comprehensive job postings section with an application form that includes encryption and custom user roles.
An extensive project gallery is at the heart of this site. The gallery features easy to use filters based on market or service. Each project page provides the user with project imagery, a narrative, at a glance information, related projects and a fast fact or quote.
Repeat business percentage is one key stat that is indicative of client satisfaction. For Auld & White, it is a staggering 78%.
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