Optimum Logistic Solutions Website
Optimum Logistic Solutions is a family owned staffing agency that specializes in the transportation industry. For more than two decades they've built their reputation for providing the best drivers, warehouse personnel and logistics professionals. Like many companies, Optimum saw the need for a fresh new website to project a more professional image.
We started by developing a strong design concept that had a modern and progressive feel with big powerful images, strong typography and well-defined content blocks. On the programming side, we built the site with WordPress and included custom sections for job listings, news posts and leadership. Lastly, we added in responsive code for mobility.
A Focused Message to Drivers and Customers
As a smaller player, Optimum provides a better level of service. For customers, this includes access to their helpful and friendly team, as well as a proven recruitment process that yields better candidates. For drivers and employees, they provide a more personal experience with a greater concern for employees and their families. Our strategy with the website was to convey that the Optimum way is a better approach that leads to more satisfied customers as well as happier drivers and employees.
With edge-to-edge graphics, a long page format, WordPress content management, on page animations, responsive programming and more, the website immediately establishes credibility while portraying a progressive brand image.
With truck drivers as a key target market, the website had to work well on mobile devices. We build a responsive solution that adapts beautifully to any mobile phone or tablet.
According to a Washington Post article from May of 2018, about 51,000 more drivers are needed to keep up with industry demand.
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