The Branch Website
With Naperville as a shining example of what moms can become when they connect, Dr. Cathy Subber grew The Naperville Moms Network with specialized groups, online sharing, low-cost events, playdates, endorsement and business sponsorship opportunities. To continue that dream, Cathy wanted to expand the Naperville Moms Network to other towns. So, The Branch was born.
For this project, our goal was to build a beautiful, highly dynamic and scaleable site with WordPress. We started by developing a highly engaging and attractive design that thoughtfully blended colors, images and content together. We then built a completely custom WordPress website that gave The Branch the publishing power and flexibility desired.
A digital home for support and inspiration
Whether you're a working mom or a stay at home mom, the job is never easy. The Branch was built as a digital home where moms can find the helpful and inspirational content they care about.
The site was built for expansion. As new markets are added the site is ready to roll with custom landing pages and location-specific events, profiles, groups, videos, and news.
The site was also built to generate advertising revenue. We built a custom advertising manager within WordPress that allows one to add and place ads on a per-page basis. In addition, the site tracks ad views to provide advertisers with valuable ROI data.
The Branch is all about content. From sharing inspirational stories, connecting to a group or attending a Branch event, the site was built for publishing and sharing the content moms desire.
With a vibrant social media following and a fresh new website, more than 50,000 moms interact with The Branch every month and that number keeps growing.
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