All great brands start with a strong identity. The logo and supporting identity system are the foundation for the brand, establishing credibility while conveying a style and personality.
A logo can last for decades. So if we’re going to design you a new logo, let’s do it right. It starts with knowledge. Understanding what makes your organization unique is critical. We take into consideration your company’s culture, personality, industry, products, markets, people and more. Armed with this information, we then develop a logo that is distinctive and strategically aligned with your goals.
Logos and identity systems go hand in hand. At echo, we understand the nuances and details that go into designing a strong, cohesive identity system. From creating concepts, to specifying typefaces, to choosing paper, we provide a turnkey solution to take your identity project from concept through printing.
Once your identity has been developed, ensuring employees and vendors adhere to your branding standards is important. At echo, we can help. Whether it’s a simple style guide or a comprehensive graphics standards manual, our team will put ink to paper to clearly communicate the dos and don’ts with your brand and identity.