5 big benefits of a web accessible site

Managing a website can sometimes feel like juggling a dozen balls simultaneously, right? From content updates to keeping up with SEO tricks, there’s always something new to implement. While keeping everything afloat, it’s easy to overlook one crucial aspect—web accessibility.

Did you know that one in four people in the United States live with a disability? That’s a big chunk of your potential audience! Too, with strict legal frameworks like the Americans with Disabilities Act (ADA) in place, making sure your website is accessible isn’t just a nice-to-have, it’s a must.

In the digital world, your website is like a storefront, and equitable access for all is imperative. By making your site accessible, you’re throwing your “doors” open to a wider audience. Plus, it’s not just about being nice, it’s good for business too.

Why should this be a priority for you? Let’s explore the benefits of an accessible website.

  1. Expand your audience reach: By making your site accessible, you’re inviting more folks to the party. That means more eyes on your content and more potential customers.
  2. Boost your SEO: Accessibility and search engine optimization go hand in hand. By following accessibility guidelines, you’re not just making your site easier to use for everyone— you’re also making it easier for search engines to find.
  3. Make browsing a breeze: By prioritizing accessibility, you’re avoiding a clunky user experience and are ensuring that everyone, regardless of ability, can navigate your site with ease.
  4. Build your brand: Accessibility isn’t just about ticking boxes, it’s about showing your audience that you care. By making your site accessible, you’re sending a powerful message about your brand values.
  5. Stay out of legal hot water: Let’s face it—nobody wants to deal with lawsuits. By making your site accessible, you’re not just doing the right thing morally, you’re also protecting your company from potential legal headaches down the road.

Bottom line: accessibility isn’t just a buzzword—it’s a game-changer. Ready to take your website to the next level? Drop us a line to learn more about how we can help you make your site accessible to all.