Echo launches a beautiful new website for Benesch

Benesch is a leading, multidisciplinary engineering firm with offices throughout the United States. They are ranked 127th by Engineering News-Record (ENR) and have more than 600 employees.

The key goal with the Benesch website was to build an industry leading solution that was as dynamic as possible. With so many services and locations, Benesch wanted a website that conveyed the latest news, projects and announcements. Customizing the site to give Benesch personnel complete control over the content was critical.

With our website build, we focused first on creating a great design and then built one of the most custom WordPress sites to date. Like all our sites, it’s responsive too. Check it out for yourself via the link below.

View the Benesch Site

 

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Echo creates a big, bold, industry-leading website for Weitz

 

With more than $1,000,000,000 in annual revenue and greater than 1,200 employees, Weitz is among the elite when it comes to commercial construction companies. While they have offices throughout the U.S., their roots are in the Heartland of the Midwest. As we began working with Weitz we quickly realized that while large in size, there was an honest, hardworking, family feel that defined the Weitz culture. One of our goals was to capture their Midwestern values and convey how the Weitz Way is positively different for job candidates as well as potential clients.

Beginning in the Winter of 2016, we began working on the Weitz website.  With three distinct business units and more than 180 projects, this was clearly one of our biggest web builds. Over the next 4 months we strategically planned, designed and built an awesome website that was uniquely Weitz. We started by thinking big (literally) as we created a full frame design that featured big typefaces and large graphics. The whole site just feels large and powerful in a good way. We complemented the design with animations that have elements gently slide in or up. It’s a nice touch that creates a good user experience.

On the backend, we built a highly custom WordPress content management solution. Custom themes and templates were designed to give our client incredible control. Practically every element of the site is dynamic, allowing the client to make changes without needing the help of a programmer. Custom WordPress sections were built for leadership, projects, expertise, news, publications, press releases, locations and careers. We also made the site completely responsive with tablet and mobile layouts. The result is a big, bold site that can grow with Weitz in the years ahead.

View Weitz Website

The Eight Key Attributes That Make A Website Great

What separates the good sites from the great ones? In our eyes, these attributes make the difference.

A Stellar Design

A solid, well-constructed design is the foundation for all excellent sites. It establishes instant credibility and conveys professionalism. Additionally, a design that is interesting, cohesive and balanced will connect with users and will deliver a brand image that is positive and influential.

A Solid Type Hierarchy

The typography used in a website is often one of the most overlooked attributes. It’s more than picking the right web font. It’s about creating a strong type hierarchy that guides the reader as well as the skimmer. From H1 headings, to call outs, to calls to action, the typography used plays an integral role within the overall user experience

Excellent Graphics

The images and graphics used on a website also play a critical role as they provide a level of interest while conveying a message. Professional shot images along with high quality illustrations such as icons can make a huge difference in the overall perception of a website. In addition, the style of images and icons is important as it sets a tone and gives the user a feel for the brand and design.

An Easy to Use Interface

Whether you’re talking about User Flow, UX or UI, it all comes down to ease of use. A great site needs to be simple, logical and intuitive. It needs to have a clear navigation and It needs to guide the user. A great website will never create confusion or uncertainty. The old adage, “don’t make em think” comes to mind here.

User Focused Content

Every website is a combination of graphics and content. However, great websites will provide users with the information they seek along with content they find interesting and valuable. Whether a blog article, case study, infographic or another format, well-written content marketing is a fantastic way to be perceived as an expert while providing the user with actionable, valuable content.

Strong Key Messaging & Calls to Action

While some users will read the entire content of a webpage, the majority will not. Instead, they will read bits and pieces as they scroll the page. Therefore, key messaging should be developed to guide the user and convey the most important information. In addition, great sites will provide channels for the user to connect. Great sites will have well-placed calls to action allow the user to reach out and begin a dialogue.

A Custom Mobile Experience

With mobile traffic now at roughly 50% of all site visits, having a responsive site is no longer a luxury, it’s a necessity. Today’s best sites understand the importance of mobile and deliver a custom mobile experience across mobile devices such as smartphones and tablets.

Fast Load Times

Not only is the speed at which a site loads good for SEO, but it’s also good for the user experience. You can have the best site in the world, but it will become worthless if the load time is excessive as most users will simply leave rather than wait. In addition, with so many visits via mobile devices, optimizing mobile page load times is even more important.

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