Do Pop Up Email Newsletter Sign Ups Really Work?

Email Marketing

A Downtown Naperville Case Study

When we launched the new website for Downtown Naperville in November of 2015, a part of the new site included a pop up for e-mail newsletter signups. The goal was to increase the mailing list so that more people can be made aware of all the events, specials and news related to the Downtown Naperville. The old site had a standard signup in the footer of the site which is very typical of a lot of sites. We were interested in seeing if the pop up caused a surge in signups.

With any type of pop up message there is a trade off between creating awareness and compromising the user experience. On one hand, you want to let the user know about the great content that can be delivered weekly via an e-mail in their inbox. On the other hand, you run the risk of annoying the user which can lead to a spike in bounces and unsubscribes.

With the pop up for Downtown Naperville, we set it up to be active only for new visitors and it would start fresh every month. With this approach we believed it avoid annoying regular visitors, yet would be persistent enough to encourage signups. Whether our strategy was right or not would be determined by the numbers. So how did this approach work out? Surprisingly even better than we imagined.

Screenshot 2016-07-20 11.14.47

If you take a look at the graph above, you’ll see the monthly signups for the Downtown Naperville email newsletter for the past year. Prior to November, list growth was averaging about 45 new signups. Once the new pop up became effective in November, we immediately saw a spike in signups. In fact, November signups were more than 5 times the 45 average with 269 new signups. With a new site, we expected this. However, what we didn’t expect was a consistent month to month bump.

Looking at 2016, we have maintained a strong signup rate at an average of 197 per month. That’s well above the monthly average of 45 from the old site. In fact, the list has grown by 15% in the past 8 months, the strongest growth we’ve seen in years. At the same time, unsubscribes have remained consistently low with 1 or 2 per e-mail sent.

In summary, our case study with Downtown Naperville clearly confirmed that pop up signups can be a great tool for growing your mailing list. The success Downtown Naperville has enjoyed illustrates this conclusion. The key in our eyes is building the pop up responsibly so that it doesn’t become a nuisance for regular site visitors. By using cookies to evaluate whether a site visit is from a new visitor or a return visitor allowed us to maximize the effectiveness of the pop up.

For questions regarding this case study or for more information on e-mail marketing or web development, please don’t hesitate to contact us.

Echo launches a new site for Vertech, a leader in industrial automation

 

Vertech Website Design

We are proud of the new site we just launched for Vertech. As a well respected leader in the field of industrial automation, Vertech has earned a reputation for designing and implementing highly sophisticated solutions for very large scale projects. We carefully designed and crafted a great site that features big, bold images, a long page format, an intuitive UX, responsive web design and WordPress content management. Collectively this site captures the culture of Vertech while conveying their full capabilities in a visual, highly attractive design.

View our portfolio page

Check out the live site

The Top Reasons You’ll Love WordPress

wordpress

At Echo, we love WordPress. We’ve tried others, even built our own, but none of them compare to WordPress. So what is it about WordPress that makes us such enthusiastic fans? Well here are our top reasons.

WordPress is extremely easy to use

Unlike some content management systems, WordPress is amazingly easy to use. You don’t have to be a programmer or technical genius to use it. In fact, you don’t need any technical skills. That’s because WordPress uses a simple and logical interface. So you don’t have to focus on formatting or code. Instead just focus on the content you want to add.

Developers love WordPress

More than 20% of the World’s websites are powered by WordPress. There’s a reason for that. It’s because WordPress is fully supported by developers who love it. They love how easy it is to build sites with WordPress. They love how easy it is to add functionality to their sites via plug ins and add-ons. They love how easy it is to incorporate their designs into WordPress. Put simply, they just love WordPress.

WordPress has an awesome media manager

Adding images or other media such as pdf files is extremely easy with WordPress. That’s because WordPress features a media manager that is excellent. With the media manager you can easily upload files via drag and drop. You can even upload multiple files at once. Additionally, you can make adjustments to your images via the built editing tools with the media manager. So cropping, scaling or resizing images is easy with WordPress.

WordPress is open source

WordPress is open source and that’s an important distinction. As an open source solution, there are thousands upon thousands of developers who work collaboratively to develop tools and technologies for WordPress. Developers work together to adhere to best practices as well as share resources. So when you want to add functionality or new features to your site, odds are there’s an open source resource that can help turn your vision into a reality.

WordPress is free

Do we need to say much more? Where else can you get a piece of technology that is so powerful, so supported, yet it’s totally free.

WordPress is great for SEO

To start, WordPress automatically takes care of a great deal of the mechanics of SEO. WordPress makes your site crawlable by the search engines which is the first step in SEO. Additionally, there are great plug ins such as Yoast SEO and All In One SEO pack that give you amazing control over your SEO efforts.

WordPress is scalable

When you build your website, you want it to grow with you. That’s the beauty of WordPress. It is completely scaleable. With so many plug ins, add-ons and third party integrations, you can easily add new features and functionality. For example, let’s say you want to convert your site to an e-commerce solution? Not a problem. WordPress makes it easy with e-commerce plugins such as WooCommerce or WP eCommerce.

WordPress keeps getting better

With a WordPress site, you don’t have to worry about being left behind. WordPress is continually evolving. Updates occur regularly and new features are continually added. So as the world of website evolves, you can be at the forefront with the World’s best content management system.