Cotter Consulting Website
Cotter is a well-established leader in the construction industry with markets in the Midwest. For nearly three decades, Cotter has earned a reputation as the firm you can trust for dependable oversite and insightful consulting for construction-related projects.
As part of a rebranding effort, our goal was to create an online experience that conveyed Cotter as the highly progressive company they are. We developed an industry-leading site that creates a cohesive connection between projects, people, markets, news and more.
Working collaboratively with the Cotter team, we defined a key initiative of the new website which was to connect all the key information together. We wanted to build a solution that connected people, projects, markets, services, and news articles extensively throughout the site. Doing this creates a great user experience as all the key information is at the user's fingertips.
Top-level pages, as well as project, market and service pages, feature extensive content giving the site viewer the critical information they desire. A convenient call to action encourages engagement.
Aesthetically, we carefully designed every page of the site. Highlights of our design include an attractive layout that features big visuals and layers of graphic elements to support the layering found within their logo mark.
As an alternative to a static photo, we used the Ken Burns effect on the homepage hero as well as project, market and service pages. This approach delivers a more interactive experience as movement is brought to the images. We made this solution completely dynamic so all the client has to do is upload the photo. In addition, we provided custom controls to specify the direction and focus of a particular photo.
Established in 1990, Cotter is proud to celebrate its 30th anniversary at the beginning of 2020. This website, along with the new brand, was created to set the tone for the company in the decades ahead.
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