Market
- AEC
Focus
- Web Development
Services
- Graphic Design
- Programming
- Strategy
Weitz
A powerful new website for one of the nation’s oldest contractors
Company at a Glance
The Weitz Company is one of the oldest general contractors in the United States. With headquarters in Des Moines and offices throughout the country, it is one of the largest commercial construction companies with an ENR Rank of 70. They boast annual revenues over $1,000,000,000 and have more than 600 employees.
Industry
AEC
Target Markets
Aviation, Commercial, Education, Healthcare, Hospitality, Industrial, Mission Critical, Senior Living
Key Services
Construction Management, General Contractor
What We Did
Design
Iconography, User Experience, Website Design
Programming
Custom Landing Pages, Responsive Programming, WordPress Development
SEO
SEO Campaign
The Challenge
Weitz had a website that was dated and difficult to use. This was hampering their ability to share their insights and expertise. In addition, the website was not in sync with their current branding. They needed a website that fit their brand better and provided a much better way to publish content.
Our Approach
Our strategy with the Weitz Website project was twofold. First, we wanted to provide a fresh new design that was a perfect fit for their brand. Secondly, we wanted to leverage the power of WordPress to give them the publishing power desired. We developed a custom WordPress website that perfectly fit their brand and featured a backend that gave them incredible control of the website content.
Design
We created a clean, fresh design for the website with visually pleasing pages that are easy to scroll. We leaned into Weitz yellow brand color to bring vibrancy and energy to the design. Custom iconography was developed and used throughout the website.
Web Development
We wanted the website to be informative, engaging and immersive. A visual drop down navigation was developed to better guide the user and animations were utilized throughout the website to enhance the user experience. Custom project filters allowed the user to easily view the types of projects desired. We also focused on having a strong internal linking structure so that users could easily click through to related projects, team members, blog posts, markets and more.
Landing Page
As part of our ongoing development, we targeted specific market pages for promotion and further development. We started with the Mission Critical market to focus on their vast experience with data centers. We met with the Mission Critical marketing team and developed a custom landing page to attract new customers and convey the benefits their team provides. A targeted SEO campaign pushed traffic to this critical landing page.
