Lerch Bates


  • AEC


  • Identity
  • Branding
  • Digital Marketing
  • Web Development


  • Marketing Strategy
  • Copywriting
  • Graphic Design
  • Web Development
  • Videos & Animations

A new brand and website for a global consulting firm

Company at a Glance

Lerch Bates is a multi-disciplinary consultancy serving the built environment throughout the world. They provide valued expertise to architects, construction professionals, building owners, real estate portfolio managers, real estate developers and property risk managers.



Target Markets

Property Owners, Architects, Portfolio Managers, Construction Companies, Real Estate Developers

Key Services

Vertical Transportation, Envelopes and Enclosures, Building Logistics, Forensics, Facade Access

Built to unite employees and attract clients

What We Did


Logo, tagline, identity system


Messaging framework, graphic standards manual, product line brochures, advertising,

Digital Marketing

Capabilities decks, PowerPoint templates, email marketing, social media graphics, animations

Web Dev

WordPress website

The Challenge

As Lerch Bates was approaching their 75th anniversary, the company was undergoing a lot of changes due to two significant acquisitions. As a bigger company, they needed a fresh new brand to fully communicate their product lines and to unite employees together under one cohesive brand.

Our Approach

With five separate service lines and a variety of markets and customer types, gaining a full understanding of Lerch Bates, as well as its customers, was a critical first step. We started with extensive meetings with the C-Suite executives to fully understand their values, goals and unique advantages. In addition, we conducted customer interviews and competitive analyses to fully understand the sales and marketing landscape. Armed with this information, we methodically crafted a new brand identity that is better aligned with their strategic goals.


We set the stage for the next 75 years