Market
- AEC
Focus
- Branding
- Identity
- Digital Marketing
- Web Development
Services
- Copywriting
- Graphic Design
- Marketing Strategy
- Videos & Animations
- Web Development
Lerch Bates
A new brand and website for a global consulting firm
Company at a Glance
Lerch Bates is a multi-disciplinary consultancy serving the built environment throughout the world. They provide valued expertise to architects, construction professionals, building owners, real estate portfolio managers, real estate developers and property risk managers.
Industry
AEC
Target Markets
Architects, Construction Companies, Portfolio Managers, Property Owners, Real Estate Developers
Key Services
Building Logistics, Facade Access, Vertical Transportation
What We Did
Identity
Logo, Identity System, Tagline
Branding
Advertising, Graphic Standards Manual, Messaging Framework, Product Brochures
Digital Marketing
Animations, Capabilities Decks, Email Marketing, PowerPoint Templates, Social Media Graphics
Web Dev
WordPress Website
The Challenge
As Lerch Bates was approaching their 75th anniversary, the company was undergoing a lot of changes due to two significant acquisitions. As a bigger company, they needed a fresh new brand to fully communicate their product lines and to unite employees together under one cohesive brand.
Our Approach
With five separate service lines and a variety of markets and customer types, gaining a full understanding of Lerch Bates, as well as its customers, was a critical first step. We started with extensive meetings with the C-Suite executives to fully understand their values, goals and unique advantages. In addition, we conducted customer interviews and competitive analyses to fully understand the sales and marketing landscape. Armed with this information, we methodically crafted a new brand identity that is better aligned with their strategic goals.
Identity
Our first initiative with Lerch Bates was to develop a new logo. An integral part of the project was to keep the LB logomark as part of the solution. We created a more modern version of the LB and introduced a fresh new typeface along with a new color palette.
Branding
We developed a graphic standards manual and a messaging framework to ensure consistent and professional communications with clients, prospects, vendors, employees and stakeholders.
Digital Marketing
We designed and produced various marketing pieces, including capabilities decks, service line brochures, social media graphics and PowerPoint presentations.
Web Development
A custom-built WordPress website was designed and built to clearly communicate the advantages, service lines and values of Lerch Bates. Internal linking of services, specialties, markets, projects, people and news was a key feature of the website. This resulted in a great user experience, as related information was only a click away.
