Market
- AEC
Focus
- Identity
- Branding
- Digital Marketing
- Web Development
Services
- Marketing Strategy
- Copywriting
- Graphic Design
- Web Development
- Videos & Animations
Lerch Bates
A new brand and website for a global consulting firm
Company at a Glance
Lerch Bates is a multi-disciplinary consultancy serving the built environment throughout the world. They provide valued expertise to architects, construction professionals, building owners, real estate portfolio managers, real estate developers and property risk managers.
Industry
AEC
Target Markets
Property Owners, Architects, Portfolio Managers, Construction Companies, Real Estate Developers
Key Services
Vertical Transportation, Envelopes and Enclosures, Building Logistics, Forensics, Facade Access
Built to unite employees and attract clients
What We Did
Identity
Logo, tagline, identity system
Branding
Messaging framework, graphic standards manual, product line brochures, advertising,
Digital Marketing
Capabilities decks, PowerPoint templates, email marketing, social media graphics, animations
Web Dev
WordPress website
The Challenge
As Lerch Bates was approaching their 75th anniversary, the company was undergoing a lot of changes due to two significant acquisitions. As a bigger company, they needed a fresh new brand to fully communicate their product lines and to unite employees together under one cohesive brand.
Our Approach
With five separate service lines and a variety of markets and customer types, gaining a full understanding of Lerch Bates, as well as its customers, was a critical first step. We started with extensive meetings with the C-Suite executives to fully understand their values, goals and unique advantages. In addition, we conducted customer interviews and competitive analyses to fully understand the sales and marketing landscape. Armed with this information, we methodically crafted a new brand identity that is better aligned with their strategic goals.
Identity
Our first initiative with Lerch Bates was to develop a new logo. An integral part of the project was to keep the LB logomark as part of the solution. We created a more modern version of the LB and introduced a fresh new typeface along with a new color palette.
Branding
We developed a graphic standards manual and a messaging framework to ensure consistent and professional communications with clients, prospects, vendors, employees and stakeholders.
Digital Marketing
We designed and produced various marketing pieces, including capabilities decks, service line brochures, social media graphics and PowerPoint presentations.
Web Development
A custom-built WordPress website was designed and built to clearly communicate the advantages, service lines and values of Lerch Bates. Internal linking of services, specialties, markets, projects, people and news was a key feature of the website. This resulted in a great user experience, as related information was only a click away.
