Cotter Consulting


  • AEC


  • Identity
  • Branding
  • Digital Marketing
  • Web Development


  • Graphic Design
  • Programming

A brand refresh for a Midwestern leader in the construction field

Product Details

Cotter Consulting is a well-established leader in the construction industry with offices throughout the Midwest. For nearly three decades, Cotter has earned a reputation as the firm you can trust for dependable oversight and insightful consulting for construction-related projects.



Target Markets

Aviation, institutional, commercial, education, healthcare, residential, transportation,

Key Services

Construction management, program management, project controls, sustainability, project management

A visual evolution more than a revolution

What We Did


Logo development, identity system


Brochures, sales sheets, proposal templates

Digital Marketing

Email marketing

Web Dev


The Challenge

The Cotter Consulting brand was beginning to show its age. We should know as we built their brand more than a decade ago. While it served them well, a refresh was needed to bring energy and excitement to the brand.

Our Approach

While the Cotter brand had strong elements, it needed some refinement to update the design and project a more progressive identity. Often, this can be more challenging than a new brand, but our team was up to the task and delivered an updated brand that struck the perfect balance.


The right balance of old and new

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