Market
- Transportation
Focus
- Branding
- Digital Marketing
- Web Development
Services
- Graphic Design
- Copywriting
- Programming
- SEO
AV Logistics
A new brand for a 3PL focused on drayage management
Product Details
AV Logistics is a third-party logistics (3PL) provider specializing in drayage management. It works with leading importers and Fortune 100 retailers to help streamline operations, reduce logistics costs, and improve delivery times. Real-time data is key to managing containers, and AV Logistics utilizes Coreviz, its proprietary visibility platform, to fuel its proactive container management.
Industry
Transportation
Target Markets
Top 100 Retailers, BCOs, Importers, Partner Carriers
Key Services
Drayage Management, Cost Controls, Audits, Chassis Programs, Container Visibility
Building a cohesive and powerful brand
What We Did
Branding
Brochures, tradeshow graphics, sales sheets, media kit, case studies, advertising
Digital Marketing
Capability decks, infographics, website landing pages, email marketing, PowerPoint presentations
Web Dev
Website, SEO campaign
The Challenge
To meet goals and expectations, AV Logistics needed to attract leading importers in a very competitive market. Well-funded visibility platforms and international transportation companies were major competitors with bigger budgets and more resources. AV Logistics needed to figure out a way to compete against the big guys.
Our Approach
We took a customer-centric approach with their marketing strategy. We identified and repeatedly emphasized the key benefits of cost savings, improved performance and better visibility throughout the various marketing channels. We also emphasized their industry expertise as this was a weakness with many of their competitors. We streamlined all communications so that the focus was less on AV Logistics and more on the value AV Logistics can bring to the customer.
Branding
As part of a rebranding, we methodically designed and produced new marketing assets to support sales efforts, from lead nurturing to sales presentations. On the branding side, we developed a wide variety of branding assets including brochures, print ads, custom publications, case studies, tradeshow graphics and sales sheets.
Digital Marketing
Digital marketing assets are continually being produced to garner interest across social media, email and website channels. Key digital marketing assets include a comprehensive capabilities deck, a PowerPoint template and an infographic on a containers journey. Email marketing and social media posts to customers and prospective customers are executed on a regular basis to keep AV Logistics top of mind.
