Market
- Transportation
Focus
- Branding
- Logo & Identity
- Digital Marketing
- Name Development
Services
- Copywriting
- Graphic Design
- Product Naming
- Programming
Coreviz
Creating awareness for a new container visibility technology platform
Product Details
For people who manage containers on a daily basis, Corviz is a new visibility platform that provides accurate, real-time information and advanced reporting to optimize the management and delivery of shipping containers.
Industry
Transportation
Target Markets
BCOs, Importers, Partner Carriers, Top 100 Retailers
Key Services
Container Visibility, Custom Reports and Dashboards, Real Time Data
We started with a name and it grew from there
What We Did
Naming
Competitive Research, Product Naming
Identity
Logo Development, Identity System
Branding
Brochures, Print Ads, Sales Sheets, Tradeshow Graphics
Digital Marketing
Animations, Capability Decks, Email Marketing, Infographics, Powerpoint Templates, Social Media Graphics
Web Dev
Custom Landing Page
The Challenge
As a newly acquired software platform, Coreviz had absolutely no marketing awareness with AV Logistics customers. Our challenge was to name, design and market this software platform choice to top importers and existing customers.
Our Approach
We were thrilled to work on this project from the ground up. We started by developing a name for the product, Coreviz, which plays off the words Core and Visibility. Once the name was established, we put together a comprehensive plan to develop the identity and branding to raise awareness and garner interest.
Logo Development
We started by creating a name for the product, Coreviz, which plays off the words Core and Visibility. Once the name was established, we designed a logo. The dots above the Coreviz name represent the steps within the container journey and the dots also spell out visibility in Brail.
Branding
As part of our marketing efforts, we developed various branding assets. We started with a roll brochure which introduced Coreviz to prospective customers. This brochure was handed out at their largest tradeshow. Over time we developed other branding assets including tradeshow displays, print ads, and custom publications.
Digital Marketing
Our team developed a variety of digital marketing assets to complement communications through social media, email marketing and blog posts. A capabilities deck was developed for initial presentations and supporting assets were developed for sales follow up. In addition, we continually designed and produced assets to share via the various marketing channels.
