Market
- Transportation
Focus
- Branding
- Digital Marketing
- Web Development
Services
- Copywriting
- Graphic Design
- Marketing Strategy
- Videos & Animations
- Web Development
Medlog USA
Introducing the Medlog brand to the US market
Company at a Glance
When Medlog, a subsidiary of MSC, acquired AV Logistics and C&K Trucking, we worked with the marketing team to create a seamless transition to the brand-new Medlog USA brand.
Industry
Transportation
Target Markets
BCOs, Retailers, Shipping Companies, IMCs, Freight Forwarders, Importers and Logistics Companies
Key Services
Drayage, Warehousing, Logistics and Cold Storage
What We Did
Branding
Print Advertising, Brochures, Case Studies, Sales Sheets, Tradeshow Graphics, Case Studies, Apparel
Digital Marketing
Email Marketing, Capabilities Decks, Infographics, PowerPoint Templates, Social Media Graphics
Web Dev
WordPress Website, Animations, Videos
The Challenge
The companies of AV Logistics and C&K Trucking have a long history with their customers. When Medlog acquired them in 2023, there was natural concern regarding how the acquisition would change the company’s culture, service offerings, and customer service. Our challenge was to introduce the Medlog brand internally and externally and to strategically communicate that the people they come to know and trust are still there under the umbrella of the Medlog brand.
Our Approach
While the Medlog brand was already established in other countries, it was new to the United States market. We were building the U.S. brand from the ground up. We took a methodical approach to convert all the assets we developed as part of AV Logistics and C&K Trucking to the new Medlog USA brand. We also designed and produced new marketing assets that clearly communicated the value the new company provided to customers.
Branding
Our role as brand builders was to quickly create and launch a cohesive brand that adhered to Medlog International’s brand standards. Methodically, we converted existing brand assets and introduced new branding tools that could be used by leadership, marketing and sales to introduce the brand.
Digital Marketing
To convey their service offerings and key differentiators to target audiences, we designed and produced capabilities decks for each division. We also developed a deck for Medlog USA that provides an overview of the organization. Along with the decks, we used email and social media to communicate critical brand information, sales-related offerings, and other Medlog-related news. Lastly, we regularly published long-format eblasts to internal and external audiences.
Web Development
A custom-built WordPress website was designed and built to introduce Medlog USA to the market. This website features a beautiful design and the latest web technologies. This website was officially replaced in the fall of 2024, when Medlog International launched a new US website as part of a company-wide initiative.
