Market
- Destination
Focus
- Web Development
- Digital Marketing
Services
- Graphic Design
- Programming
Downtown Naperville
Attracting visitors to one of the nation's best suburban downtowns
Company at a Glance
With the ideal blend of over 150 top-tier stores and spas and more than 45 great dining options, Downtown Naperville is the destination of choice for shopping, dining and exploring. Just 30 minutes from Chicago, it is consistently recognized as one of the nation’s best suburban downtowns.
Industry
Destination
Target Markets
Local Residents, Shoppers, Foodies and Businesses
Key Services
Shopping, Dining, Services
A website built for the mobile experience
What We Did
Web
Fully-Responsive WordPress Website
Digital Marketing
Email Marketing, Text Marketing
SEO
On-page Optimization, Link Building
The Challenge
With more than 75% of website views on mobile, Downtown Naperville needed a new website built with a mobile-first perspective. Specifically, the new website needed to function seamlessly on phones and tablets, and it was essential to deliver an easy and intuitive user experience. Additionally, it needed to load information quickly across mobile networks.
Our Approach
We designed and developed a thoughtful, user-friendly, content-driven website for Downtown Naperville. Its fully responsive design ensures a beautiful and functional experience no matter the screen size. Additionally, the site captures the essence of the brand while providing the site viewer with easy access to practically everything related to Downtown Naperville including business information, events, news and visitor information.
Design
Our strategy was to design a solution that gave the user the information they desired in a clean, elegant, mobile-friendly way. At the heart of our design were custom landing pages for shopping and dining which allowed the user to visually explore options and drill down further.
Web Development
Discoverability was a critical part of this project. We needed to make it incredibly easy for users to explore the website from the palm of their hands. Our custom WordPress programming connected all the dynamic content together, making it easy for the user to click through to view related businesses, news or events. The shopping and dining landing pages used categories to guide one’s search, and a directory made it incredibly easy to search for a specific business or category.
Email Marketing
As an extension of the website, we designed and built a Mailchimp template to drive traffic to the website. Each e-blast promotes the latest businesses, news, and events in Downtown Naperville. SMS marketing has also been implemented to deliver Downtown Naperville information via text messages.
