Market
- AEC
Focus
- Web Development
Services
- Graphic Design
- Programming
- Strategy
JWI
A modern website for a dynamic leader in the construction field
Company at a Glance
JA Watts, Inc. (JWI) is a highly regarded woman-owned and certified DBE specializing in providing outstanding owner representation, construction management, project management, and program management services to both public and private owners. With over two decades of experience, JWI has established a reputation for fostering an exceptional company culture, where clients and employees are valued as part of the family.
Industry
AEC
Target Markets
Aviation, Commercial, Education, Healthcare, Hospitality, Industrial, Senior Living
Key Services
Construction Management, General Contractor
What We Did
Design
Website Design, Iconography, User Experience
Programming
Custom Landing Pages, Responsive Programming, WordPress Development
The Challenge
When JWI needed a new website, they turned to Echo, relying on our experience within the construction industry. We enjoyed collaborating with the JWI team as they were very personable and highly professional. Together, we launched an outstanding new website that effectively captured their culture and brand.
Our Approach
Our approach to design and development started by fully understanding their brand, company culture, brand voice, key differentiators, and customer base. We learned that aviation was their primary market, and their goal was to convey all they do for that market as well as a few others. We designed and built a full WordPress website with a focus on aviation, including an aviation market page, expertise pages, project pages, and custom filters for aviation projects.
Design
From an aesthetic standpoint, we created a fresh, energetic website design. We sprinkled pops of color to grab interest and integrated subtle patterns to give the design depth. A crucial part of our design process was the mobile experience. We carefully designed custom mobile layouts, leading to a solution that looks and works great across devices of all sizes.
Web Development
To complement the user experience, we integrated scroll-triggered animations to deliver a more immersive experience. For development, we integrated WordPress as our content management system. We custom-built every page and all the dynamic sections within WordPress. To guide the user, we internally connected the dynamic sections so one could easily explore news, markets, and projects.
