Black Star ACA
Black Star ACA Website
Black Star ACA is a new, family-run business. They specialize in equipment appraisals, sales of commercial assets and custom searches for specific equipment.
As their web development and branding partner, we started by developing a fresh, progressive website that was built with Wordpress content management.
Strategy
As a new business, our primary goal was to develop a site that conveyed a professional, yet progressive brand image. Credibility is critical and this website established credibility from the start. Most of their competitors have functional, yet conservative websites. We wanted to zig when everyone else zagged. So we created a site that featured a big and colorful design along with a modern, progressive UX.
Most of their competitors have functional, yet conservative websites. We wanted to zig when everyone else zagged. So we created a site that featured a big and colorful design along with a modern, progressive UX.
With any new venture, scalability is the key. With the Black Star website, we kept the initial launch relatively small with key top-level pages. However, as the company grows, this website has a custom inventory section that can be implemented when ready. So the website can grow as they grow.
Black Star ACA is a new family business. A father, a brother in law and two sons came together to chase their dreams and begin an incredible ride.
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