DuPage Medical Group

Brand Development

overview

DuPage Medical Group Branding

DuPage Medical Group is a multi-displinary physician group with more than 400 physicians and greater than 50 offices in the Western Suburbs of Chicago. They started in 1999 as a result of three small physician groups merging. As their branding partner, we developed the DuPage Medical Group from scratch. What was a new venture, quickly became one of the most recognized and admired local healthcare brands.

Our work began with their inception as we designed practically every element of the DuPage Medical Group brand. We started by creating their tagline of "We Care For You" as well as the core pieces of identity. Over the next decade, our fingerprints were on all marketing and branding initiatives including brochures, direct mail, advertising, websites, advertising, signage and internal communications.

DuPage Medical Group

highlights

The scope of the DuPage Medical Group brand was second to none. Because communication is so important when it comes to sensitive health care issues, we developed a lot of marketing pieces. In a typical year, we worked on more than 200 projects. With so many projects, consistency and cohesiveness are critical. We established the core elements of the brand including a well-defined color palette, a strong typography structure, and consistent image treatments.

For the DuPage Medical Group brand, we developed a clean, beautiful brand that featured a consistent blue color palette, vibrant lifestyle images and an open layout. These characteristics became the foundation for the brand and were incorporated into hundreds of marketing and corporate communications pieces.

For each specialty, we developed custom brochures to clearly answer a patient's questions regarding their care, physician competencies and facility accommodations. We blended lifestyle imagery with custom photographs of physicians, medical equipment or facilities. These pieces gave patients the information they desired and greater peace of mind.

For each specialty, we developed custom brochures to clearly answer a patient's questions regarding their care, physician competencies and facility accommodations. We blended lifestyle imagery with custom photographs of physicians, medical equipment or facilities. These pieces gave patients the information they desired and greater peace of mind.

DuPage Medical Group
DuPage Medical Group
225%
Revenue Growth

A decade of success

Growth of revenue, as well as physicians and offices was critical for this emerging brand. As part of our decade of branding, we were integral in recruiting and promoting new physicians and offices. This marketing generated tremendous results that lead to an incredible 225% increase in revenue, 250% increase in physicians and greater than 300% increase in offices.

DuPage Medical Group

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