SMPS Southwest Regional Conference Branding
SMPS Southwest is a regional chapter of the Society for Marketing Professional Services (SMPS), a community of marketing and business development professionals working to secure profitable business relationships for their A/E/C companies.
For the 2015 conference, echo served as the branding partner for this great conference. We handled all aspects of marketing which included logo development, identity, marketing collateral, signage, direct mail, email marketing and website development.
When you have an action-packed conference, you need a program book to convey all that's happening. We created a work of art to promote this wonderful conference.
This program book featured plenty of information related to events, programs, and speakers. We designed a well-structured layout grid that guided the user into the content. Fantastic typography was combined with strong visuals and the appropriate amount of negative space resulting in a page that was content rich without being overwhelming.
To break up the sections within the book, we created big, colorful spreads. We developed messaging that complimented the "Turn Up The Heat" tagline and displayed this messaging in a very big way. This made if fun and functional.
Typography played an important role in guiding the user into the desired content. We developed a well-defined typography hierarchy for headlines, subheads, body copy, callouts, captions and more. It adds up to a consistent and cohesive experience.
The SMPS Southwest Conference is solely focused on the development of skills and knowledge for marketers within the A/E/C industry.