DuPage Children’s Museum

Identity & Branding


DuPage Children's Museum Branding

Founded in 1987, The DuPage Children's Museum is one of the area's most popular attractions. Their mission is to ignite the potential of all children to learn through hands-on exploration by integrating art, math, and science. They help children reach their full, unique learning potential through hands-on play.

You can't help but smile when you work on a design project as cool and interesting as the rebranding for the DuPage Children's Museum. We jumped at the chance and we're proud to develop unique brand pieces that communicated the wonderful attributes and accomplishments of this great museum.

DuPage Children’s Museum


The DuPage Children's Museum partnered with Echo Design Group to bring new life to a tired brand. As a design firm, we were thrilled to work on these projects. After all, what can be more fun than designing pieces for a children's museum?

When the DuPage Children's Museum wanted to create a fresh new identity system, they turned to echo. We developed a colorful, fun design that was clean and professional too. A highlight of the design was the back of the letterhead which provided a guide for folding into a paper airplane.

The programs that the DuPage Children's Museum provides drive revenue. As part of a rebranding, we created a fresh new identity for all their #10 brochures.

Their annual report is a great tool for communicating all the great work the museum does to promote education in young minds. It also serves as the primary vehicle for fundraising. We created a beautiful design that featured the use of great photography along with plenty of negative space and strong typography

DuPage Children’s Museum
DuPage Children’s Museum
Annual Admissions

As one of DuPage counties favorite attractions, DuPage Children's Museum pulls in visitors from all 50 states and averages greater than 300,000 visitors annually. In addition, more than 8,000 families have memberships.

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